ESADE Alumni is pleased to invite you to this talk in the Refresher Programme, entitled ''Consumer Engagement Strategy in the Digital Age'', by Pau Virgili, academic assistant in the Marketing Department.
New technologies are reshaping market basics. In addition to the revolution of online communications there are also more fundamental aspects that make a radical overhaul of corporate strategy necessary. The buying habits of new consumers and the way they interact with companies are changing. Brands are adapting to this scenario by connecting with consumers in real time, being honest, offering unique relationships and being able to capture their energy.
See you there!
For further information: