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Customer Digital engagement: The new Marketing advantage by Pau Virgili

Date: Wednesday, 13 June 2018Time: 19:00Place: Still to confirmCity: GenevaLanguage: SpanishMember: FreeStudent (Invited member): FreeNon Member: 20 €

The ESADE Alumni Geneva Chapter would like to invite you to their next session on June 13th at 7pm: Customer Digital engagement: The new marketing advantage, by Pau Virgili, expert in new technologies, management and marketing.

The digital revolution has completely changed the role of customers. They have shifted from being passive observers to being the main actors in building brands. Consumers can access full information, they can choose the content of brand conversations and can drive this conversation at scale. We will explore how to engage with consumers and leverage consumer power to create our marketing strategies together with them.

Pau Virgili, an expert in new technologies, management and marketing, has considerable management experience in international companies and also as an entrepreneur and consultant. Pau has created technology companies in the areas of m-business and on-line marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola and others. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics.

Pau Virgili has an MBA (University of Chicago) and is a co-author of the book La reconciliación con el consumidor. Pau has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam, and he loves travelling.

We look forward to seeing you there!