The ESADE Alumni Düsseldorf Chapter is pleased to invite you to the first event of the 2018-19 academic year. In conjunction with ICEX, a national public business entity whose mission is to promote the internationalization of Spanish companies, we have organised:
Internationalization: beyond strategy, cultural differences, a talk by Josu Egea on Thursday October 18th at 19:00 at the Economic Office of the Spanish Consulate (Jagerhofstr 32).
This talk will take a look at cultural differences from the viewpoint of manufacturing, innovation, new product design, and the marketing and sale of products. Josu Egea will talk about clichés, reality, preconceived ideas and prejudice when working with Spanish-German companies.
We hope to see you there!
For further information: