Events | ESADE Alumni

Functional and sector-specific clubs

Inbound marketing and content marketing for creating leads and improving brand image. Do they live up to the hype?

Date: Thursday, 22 June 2017Time: 19:30Place: ESADE Madrid. C/ Mateo Inurria, 27City: MadridLanguage: SpanishPrice: FreeEach member may bring a maximum of 3 guest.

Sponsored by

This session organised by the ESADE Alumni Marketing Club will examine the current scenario and trends of inbound marketing and content marketing, with several case studies and a discussion of their usefulness as marketing strategies.

Also taking part will be Hubspot, the creators of the inbound marketing concept; Hoyreka!, the promoter of the 2nd Survey of Content Marketing in Spain; and MetLife, who will share the case study of Segurosdeloqueimporta, the platform for the company’s content and lead generator for its inbound strategy.

This session will reveal how to incorporate content into marketing and transform it into a tool to boost business.

Speakers:
Patricia Jiménez, ‎director of Marketing, Customer Centricity & Comunicación, Metlife Iberia
Pablo Sanz, ‎Channel Account Executive - Iberia, Hubspot
Antonio Gimeno, co-founder and director, hoyreka! – contents that sell

After the session we will offer a glass of Spanish wine

See you there!


For further information:

guillermo.angulo@esade.edu

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