This session organised by the ESADE Alumni Marketing Club will examine the current scenario and trends of inbound marketing and content marketing, with several case studies and a discussion of their usefulness as marketing strategies.
Also taking part will be Hubspot, the creators of the inbound marketing concept; Hoyreka!, the promoter of the 2nd Survey of Content Marketing in Spain; and MetLife, who will share the case study of Segurosdeloqueimporta, the platform for the company’s content and lead generator for its inbound strategy.
This session will reveal how to incorporate content into marketing and transform it into a tool to boost business.
Patricia Jiménez, director of Marketing, Customer Centricity & Comunicación, Metlife Iberia
Pablo Sanz, Channel Account Executive - Iberia, Hubspot
Antonio Gimeno, co-founder and director, hoyreka! – contents that sell
After the session we will offer a glass of Spanish wine
See you there!
For further information: