Events | ESADE Alumni

Functional and sector-specific clubs

Blockchain and its impact on marketing

Date: Monday, 16 October 2017Time: 19:30Place: ESADE Madrid. C/ Mateo Inurria, 27City: MadridLanguage: SpanishPrice: FreeEach member may bring a maximum of 3 guest.

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How is blockchain technology changing the value proposition of the 4 Ps? Are marketing departments ready for decentralization and the Internet of Value?

The ESADE Alumni Marketing Club invites you to find out about one of the technology trends with the greatest potential in 2017: ''Blockchain and its impact on marketing''. The decentralized economy of the Internet of Value based on blockchain technology will have a decisive impact on the management of the 4 Ps by enabling decentralized versions of traditionally centralized companies.

Price
In a decentralized economy, prices will be far more customised and focused on micropayments not previously possible in the centralized economy.

Product
Manufacturing will be relocated to smart factories able to make products according to customers’ needs and to bring production nearer.

Promotion
The use of smart contracts will enable products to be promoted according to customers’ needs.

Place
The future place will be more digital.

Come and find out about one of the technology trends having the most impact on today’s companies and how it is used in marketing departments.

You will also learn about the transformative experience of BBVA, UST Global and Everis, who will share their experience of working with blockchain technology and what they have achieved.

Speakers

Carlos Kuchkovsky
, BBVA CTO
Roberto Fernández, blockchain global head at everis
Alex Preukschat, BlockchainEspana.com founder
José Ramón Salceda, board member of the ESADE Alumni Marketing Club Madrid


For further information:
guillermo.angulo@esade.edu

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