The ESADE Alumni Valencia Club invites you to ‘Sports events for city brand positioning and returns’, a talk by Antonio Bolaños, Volvo Ocean Race CEO
This event will focus on the positioning of the Alicante Puerto de Salida de la Vuelta al Mundo a Vela brand as part of the Volvo Ocean Race. This talk will address the aims of the Volvo Ocean Race project for Alicante and its economic and media impact, brand association impact, return on investment and future challenges.
See you there!
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