The ESADE Alumni Galicia Club is pleased to invite you to ''Magic or market?'', a talk by Carles Torrecilla (Lic & MBA 96), academic director of ESADE’s Marketing and Sales Programme.
Did you know that part of your turnover depends on the economic cycle or external factors, and part is due to your magical management which is able to produce different results? Does your marketing and sales function create business or merely dispatch it? This talk will outline the differences.
This talk is part of the presentation of the Sales Management Programme to be taught by ESADE in Santiago de Compostela.
See you there!
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