Events | ESADE Alumni

Matins ESADE

Matins ESADE with Luca de Meo, Chairman of the SEAT Executive Committee

Date: Wednesday, 5 July 2017Time: 8:30Place: ESADEFORUM. Pedralbes Avenue, 60-62City: BarcelonaLanguage: SpanishMember: FreeStudent (Invited member): FreeNon Member: 80 € ESADE BAN Investor: FreeEach member may bring a maximum of 1 guest.

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Luca de Meo, Chairman of the SEAT Executive Committee, will feature this new session of Matins ESADE, entitled ''Will the car be a cornerstone of Industry 4.0?''.

Each industrial revolution has been a turning point in history which has changed and affected all aspects of everyday life in one way or another.

Each one begins with a phase of social and financial uncertainty and ends up creating wealth and progress for the population as a whole.

All of them are based on industry and make developments that transform the society and lifestyle of their respective eras.

We are at the beginning of the fourth industrial revolution, or Industry 4.0 as it is also known, and as in previous revolutions, we face times of uncertainty and concern about the future that lies ahead.

The automotive industry is facing its greatest ever revolution. The electric car – connected, self-driving and possibly shared – will totally change the structure of this industry, and its business model too.

Will the car continue to be a cornerstone of Industry 4.0?



Luca de Meo

Luca de Meo was appointed SEAT CEO in November 2015.

Born in Milan (Italy) in 1967, Luca de Meo graduated from Bocconi University with a BBA. His dissertation about corporate ethics was the first on this subject in Italy.

De Meo has more than 25 years’ experience in the automotive sector. His career began in Renault, before joining Toyota Europe and then the Fiat Group, where he was in charge of the Lancia, Fiat and Alfa Romeo makes.

He joined the Volkswagen Group in 2009 as marketing director of the Volkswagen make and the Volkswagen Group, and in 2012 was appointed director of sales and marketing and became a member of the AUDI Board.

Luca de Meo speaks five languages (Italian, English, French, German and Spanish) and is the author of the book Da 0 to 500, Storie vissute, idee e consigli da uno dei manager più dinamici della nuova generazione.

He received the commendatore award from the Italian Order of Merit, and Harvard University wrote a case study about him in 2013 for his work as the marketing director of the Volkswagen Group.



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